Better Than Seth Godin

Ok, well.. not as a writer, but as you can see from the post below.. I've managed to push Seth Godin down in a matter of minutes..

In all of 1 minute, I've become a fan of Gary Vaynerchuck of Wine Library TV. In fact it was love a first.. well love isn't the word I'm looking for.. but this guy is passionate.

Gary Vaynerchuk is a oenophile. But he's no ordinary oenophile... according to his website:

"His experience along with his strong personality allows him to be a non-traditionalist in every sense of the word. He focuses on breaking the stereotypes and providing his viewers with a new outlook on wine."

I came across Gary through Brand Autopsy. Where John Moore quotes Gary from an article in New York Magazine:

"It's amazing how intimidating wine is; all the wine geeks want to keep everybody out. I get these real wine-snob d--kheads who think I'm dumbing wine down. And now wineries are starting to get mad at me. I used to be their darling-because I'm a buyer-but some of them don't want to sell to me anymore because I panned their wine on the show. That's been really difficult. I get a ton of positive feedback, but I also get a little zing-zing."

This guy is different, well.. I guess going back to Seth Godin...he's a Purple Cow.

This is the passion you should have at work every day, this is the intensity your customers deserve to see from you day in and day out..

See for yourself..