Provocative Propositions

In the hyperactive and challenging world in which we all live, it is becoming harder and harder for business leaders to find time to read, reflect and gain insight from the many valuable sources at our disposal.

In "Provocative Propositions", The Beacon Group attempts to fill that void by offering our opinion, often rather pointed, on a wide array of issues we believe are relevant to leading a modern organization.

The articles are catalogued into 12 categories so you can quickly and easily find a topic of particular interest. We then offer three easy steps under the heading "In Our Opinion" to help business leaders take action on the key themes.

Simply click on the category and read away.

The Value of Execution
Organizations must move forward. In the post recession world there is no space for pure dreamers, at least not right now. Today, the name of the game is execution. The plane has gone down, now we all have to run full speed away from the burning wreckage.

The fact is – Most senior teams unfortunately become starry eyed dreamers when the word “Strategy” is thrown into the conversation.

The problem is – While ideation, and wild ideas are required, often times there is no conceivable way an organization can pull them off.

The Outcome is – Organization after organization hoping to hit homeruns when they don’t even know how to swing a bat. In other words, too much emphasis is made on the “fun” part of strategy with nobody willing to do the heavy lifting.

The Solution is – to see strategy as a holistic process as well as a team pursuit, wherein different parts of the strategic process are managed differently, and things actually get done.

Plan the Strategy

Strategy is a multi-stage process. There is the development of the strategic intent, strategic thinking, strategic planning, and strategic review. And, right in the middle of it all is the execution process. What most companies forget is that all the while they are in the strategic thinking and planning process they somehow have to tie everything back into the actual business they currently run.

While everyone has romanticized the notion of “transformational change” there has been a significant lack of attention spent on other, less glamorous change processes, which as luck would have it do have some tremendous advantages in their own right.

What your organization must do is spend time at the front end of the strategic discussion ensuring that before heads get firmly planted in the clouds there is a process of integration with the operational side of your business – enter the Office of Strategy Management.

Office of Strategy Management

In this new business environment, there must be an appetite for new things. One of which may be an entirely new organizational function – the Office of Strategy Mangement (OSM). According to authors of "The Execution Premium", Robert Kaplan and David Norton, the OSM “integrates and coordinates activities that align strategy and operations across functions and business units. Essentially, it’s a form of project management that steps back and ensures that the inputs of the strategy process can eventually become outputs.

While this may seem like a role for the CEO or COO, this function should involve someone who can step back objectively before the process gets too far out of hand.

On Your Marks, Get Set…

Once the strategy and the operational capacity have been integrated, it’s time to execute. They key to success is two-fold. On one hand, as the strategy map of an organization links functional roles to each other, there must be a series of strategic initiatives that further the strategy, and an ethic to ensure that each initiative is linked to, and helping the others adjacent to it.

Where organizations often fail is in this stage where once the strategy is agreed to, stakeholders rush off into their silos, and nothing every coordinates effectively.

In Our Opinion
The Beacon Group’s Keys to Ensure Effective Strategy Execution

Great Minds – If you really want great buy-in to your strategy, get as many people involved in the crafting of the strategy as possible. Not only will you get tremendous perspective, you will also get great debate.

All Hands on Deck – Once the strategy is agreed to, call your employees together. Make sure that everyone knows the intention and desired outcome of the strategy. Only then can you assign strategic initiatives, and ensure they are carried out in the right manner for the right reasons.

Communicate, Communicate, communicate – This is where the OSM comes in. Just as there cannot be too much communication going into the strategy process, there is no such thing as too much communication in the execution phase. Make sure progess reports are circulated, roadblocks are dealt with and victories celebrated.
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